You can have the best product or service in the world, but if your website turns people away… you’ll never know how many sales you’re losing.
I’ve worked with dozens of businesses who came to me frustrated:
"We get traffic, but barely any leads or sales."
Almost every time, the culprit was a poorly designed website.
Not ugly… just silently broken in ways that repel customers.
Let’s fix that today.
1️⃣ Slow Page Load Times
You’ve got 3 seconds.
That’s how long 53% of visitors will wait before bouncing if your site doesn’t load (Google).
What slows you down?
- Uncompressed images
- Too many plugins
- Bloated code
👉 Fix:
Use tools like PageSpeed Insights or GTmetrix to diagnose issues and optimize.
Compress images with TinyPNG.
Host videos externally instead of embedding large files.
2️⃣ Confusing Navigation
If your visitor can’t find what they want in 2-3 clicks, they’ll give up.
I’ve seen beautiful sites that had:
- Menus hidden behind icons
- Overwhelming dropdowns
- No search functionality
👉 Fix:
Keep your main navigation clean.
Prioritize core pages (About, Services, Portfolio, Contact).
Use descriptive labels, not clever ones that confuse.
3️⃣ Poor Mobile Experience
Over 60% of website traffic comes from mobile devices.
If your site looks amazing on desktop but messy on phones, you’re in trouble.
Common mobile mistakes I see:
- Text too small
- Buttons too close together
- Images breaking layouts
👉 Fix:
Test your site with Google Mobile-Friendly Test.
Use larger font sizes (16px minimum).
Space out clickable elements for easy tapping.
4️⃣ Weak Call-to-Actions (CTAs)
People won’t take action unless you clearly tell them what to do next.
“Learn More” or “Click Here” are weak CTAs that don’t inspire action.
👉 Fix:
Use direct, benefit-driven CTAs like:
- “Book Your Free Strategy Call”
- “Download Our Pricing Guide”
- “Get Your Free Website Audit”
Place CTAs above the fold and at the bottom of your pages.
5️⃣ Inconsistent Branding
Your website must feel like one cohesive experience.
I’ve seen sites where:
- The logo changes style between pages
- Colors don’t match the brand
- Fonts switch randomly
👉 Fix:
Create a brand style guide with:
- Exact color codes
- Approved fonts
- Logo usage rules
Stick to it religiously.
Consistency builds trust.
Trust leads to sales.
Final Thoughts
You don’t have to be a designer to spot these mistakes.
You just need to know where to look.
If you fix even one or two of these areas, you’ll immediately boost conversions and keep more visitors on your site.
I’ve helped businesses double and even triple their online leads by fixing just these basics.
You can do it too.
👉 Want help auditing or redesigning your website?
Let’s chat. Book a free discovery call with me and let’s unlock your site’s true potential.
